Overview

Happy hour is an important element in local communities and social relationships. Happy hour contributes to memorable experiences and social activities when beverage alcohol is consumed responsibly. It is important to promote our videos in a manner consistent with responsible consumption.

Drinking & Driving

We will seek to discourage drinking and driving, including through observing the following principles:

•

Drinking

and driving is illegal, always dangerous and often deadly.

• Marketing and advertising should never condone operation of machinery, driving or activities requiring heavy concentration before or while consuming beverage alcohol.

Below are a few resources to help you make responsible choices:

Effects of Alcohol

Alcohol affects different people in different ways. Two people can drink the same amount of alcohol and react differently because of their gender, weight, ability to process and breakdown alcohol or their tolerance to alcohol. Even the same person can drink the same amount of alcohol on different occasions and be affected differently on each occasion. Visit www.DRINKiQ.com

Tips for Drinking Responsibly

Keep track of how much you drink. Pace yourself, alternate drinks with water to stay refreshed and have a bite to eat before or while you drink. These and many more helpful hints and tips will help you make it a night to remember, not to forget.

Get home safely. The key to a successful night is having a safe way to get home. Think about how you're going to get home before you leave home - call a cab/taxi service or have a designate a driver.

You can also check out www.responsibledrinking.org and www.iard.org for more information that will help you to make responsible choices.